旅游客观真实性实证研究

A case study of tourism objective authenticity

利用旅游客观真实性和旅游动机等相关理论,在对国内七大类著名代表性景区进行调查分析的基础上,得出我国旅游者的旅游客观真实性结构情况以及旅游客观真实性与旅游动机的相关性研究结论。研究发现,七类不同类型景区的旅游者对客观旅游真实性的认可方面,文化类景区和自然类景区高于海滩度假景区,说明在自然景区和大多文化景区,多数旅游者对旅游客体的关注较高,对旅游客体的客观真实性很在意,而度假型景区的旅游者更多关注旅游者自身的身体放松和主观体验。另外,客观真实性与旅游动机的相关性表现为客观真实性旅游者更注重知识功能动机,对自尊动机、最小化惩罚动机、奖励最大化动机和自我实现动机则反应平淡。

With the application of such theories as tourism authenticity and tourist motivations,through questionnaires analysis of seven different types of scenic spots in our country,objective authenticity structure of domestic tourists and internal relationship between tourism objective authenticity and tourist motivations are acquired.The conclusion is that tourists in natural scenic spots and most cultural ones are inclined to be objectively authentic,that objective authenticity tourists are keen on knowledge function,while keeping indifferent to self-esteem,punishment minimization,reward maximization and ego-enhancement.