大众传媒在“犀利哥”事件中的消费主义倾向分析

The Analysis of Consumerism Tendency in the Mass Media Event of "Brother Sharp"

大众传媒对"犀利哥"事件的热捧和关注,反映出媒介在消费主义文化空间中逐渐把文化定位成商品来促使大众消费的倾向。传媒的这种消费主义倾向一方面满足了社会的需求,形成大众传媒和消费文化的同构共荣,另一方面因其不可剥离的娱乐消遣性,造成文化信息在传播过程中的信息误读和文化缺失。

The ＂Brother Sharp＂event aroused a great attention for the mass media.This event reflected the consumerism culture which is gradually developing into a form of merchandise to promoting public spending.The trend of consumerism culture for the mass media tends to solely satisfy the general public＇s demand and develop into public media and consumerism culture mutually.Alternatively,because the entertaining nature of this event,it makes the information lost and culture lack during the convey process.