我国公益广告事业现阶段存在的问题及对策

Problems in Current Public Advertising Undertaking in China and the Countermeasures

近几年公益广告在我国方兴未艾,但国内缺乏对公益广告的理论研究。文章根据我国公益广告事业发展的现状特征对公益广告进行系统地阐述,分析我国公益广告事业现阶段存在的问题,并提出可行的对策。

In recent years,public service advertising is unfolding,while domestic research on the theory about public service is few.Based on the status quo of public advertising undertaking in China,the paper elaborates the public advertising and analyzes the problems in this undertaking and puts forward the feasible countermeasures.