5Philip Kotler. A Framework for Marketing Management[M].北京:北京大学出版社,2002:72
6W.C. Kim, R. Mauborgne. Value Innovation: The Strategic Logic of High Growth[J]. Harvard Business Review, January- February, 1997:103 - 112
7Pine, B. J, J. H. Gilmore. The Experience Economy: Work is Theatre and Every Business a State [ M]. Massachusetts: Harvard Business School Press, 1999:25- 42