5RAVALD G.The value concept and relationship marketing[J].European Journal of the Marketing,1996 (2):19-30.
6ZEITHAML V A.Consumer perceptions of price,quality and value:A means-end model and synthesis of evidence[J].Journal of Marketing,1988(7):2-22.
7PARASURAMAN J.The impact of technology of the quality-value-loyalty chain:A research agenda[J].Journal of the Academy of Marketing Science,2000 (1):156-174.
8SWEENEY C,SOUTAR N.Consumer perceived value:The development of a multiple item scale[J].Journal of Consumer Research,2001 (7):203-220.
9FLINT D J,WOODRUFF R B.Exploring the phenomenon of customer,desired value change in a business-to business context[J].Journal of Marketing,2002 (10):102-117.
10KOTLER P,SEHEFF J.Standing room only:Strategies for marketing the performing arts[M].Boston:Harvard Business School Press Books,1996.
