开封市会展旅游发展的SWOT分析

A SWOT Analysis of the Development of MICE Tourism in Kaifeng

开封是中国优秀旅游城市,是河南省沿黄"三点一线"黄金旅游线路上三大中心城市之一,发展会展旅游得天独厚。当前,应大力改善会展设施,挖掘会展资源,提高从业人员素质,充分利用中原城市群建设这一契机,推动开封会展旅游更好更快地发展。

Kaifeng is one of China＇s best tourist cities. And Kaifeng is one of the three major cities which belongs to the Central China City Group and lies on three - point - one - line golden tourist route along Yellow River. Tourism promoting economy is one of six strategies of developing economy in Kaifeng. The development of the tourism market has greatly improved the Kaifeng＇s economic development. In this paper, the author applies SWOT analysis to respectively analyze the advantages and disadvantages of MICE tourism in Kaifeng, the opportunities and threats to MICE tourism in order to find out the situation of of MICE tourism in Kaifeng.