独立学院省内招生的地区差异及对策研究——以江苏科技大学南徐学院招生情况为例

Study on Regional Differences of Independent Colleges′ Enrollment within Jiangsu Province and Countermeasures——Taking Nanxu College Enrollment as Example

面对生源的进一步紧缩,独立学院亟需清楚其在各个地区的招生情况,以做到有的放矢。地理信息系统(ArcGIS)空间分析发现,江苏科技大学南徐学院的江苏省内生源呈现明显的的地区差异,由南通、镇江、无锡和泰州四市组成的空间"十"字型区域内集中程度尤为突出,苏北的徐州和连云港呈现增长态势。区域招生的差异主要受学院专业设置、就业情况、师资力量、教学质量、学生管理、所处区位等软硬件方面的影响,受考生高考分数、专业爱好、家庭、人际关系、区位偏好及生源地高中推荐等因素的影响,另外网络、电视、报纸等媒体的宣传,高校之间的竞争也不可忽视。波士顿矩阵(BCG Matrix)分析发现,南徐学院江苏省内生源地较明显地分为四类,应采取有针对性的区域差异招生策略。

Facing the year-by-year decrease of student resources independent colleges should find out different enrollment situations in various regions in order to have a definite goal.ArcGIS spatial analysis shows that there are significant regional differences of the student resources of Nanxu college within Jiangsu Province.Nantong,Zhenjiang,Wuxi and Taizhou make up a cross-shaped region with more concentrated student resources while Xuzhou and Lianyungang in northern Jiangsu show growth in student resources.Regional differences of enrollment are decided by such factors as the setting of majors,employment,teaching staff,teaching quality,student management,location,score of the college entrance examination,major interests,family influence,personal relationships,location preferences and recommendation of students,etc.,in addtion to the media publicity and competition among universities.The analysis of Boston Matrix shows that the student resources of Nanxu college within Jiangsu Province can be divided into four categories and more targeted enrollment strategies should be taken.