摘要
目的指导企业更好地进行保健食品广告创意。方法分析广东省近年来的保健食品广告审查情况,找出广告诉求方式存在的主要问题。结果与结论保健食品广告的诉求方式不能脱离保健食品的本质属性,必须与保健食品的功效利益保持一致,这样才能达到有效的广告宣传目的 。
Objective To give a guide for advertisement concept of health food.Methods Analyze the instances checking health food advertisements in Guangdong province and find the major problems existed in these advertisements.Results and Conclusion When we want to advise a health food product,we must keep in mind that the promotion mode should be in accordance with the real effect and benefits of the chose product,and this the only way to achieve the effect of advertisement.
出处
《中国药事》
CAS
2011年第4期332-333,341,共3页
Chinese Pharmaceutical Affairs
关键词
保健食品
广告
诉求
ealth food
advertisement
promotion
