浅谈现代网络营销中的信息有效利用

The Effective Use of Information in Modern Network Marketing

信息技术革命的成果使企业呈现出崭新的经营模式，为企业市场营销增添了一种新型的普遍性方式--网络营销。它已经成为近年来各国企业致力建设的基本经营模式。个性消费的发展将促使企业重新思考其营销战略。文章从信息的角度对网络营销的优势和存在的问题进行分析，并提出了相应的对策。

The revolution in information technology to enable enterprises to showing the results of a new business model for enterprise marketing,adds a new universal approach-network marketing.In recent years it has become a national company committed to building the basic business model.Consumption will lead to the development of individual enterprises to rethink their marketing strategy：The perspective of the article from the information advantages of network marketing and analysis of existing problems and proposed countermeasures.