基于Web的分页技术的研究与实现——以XX公司快速消费品营销信息管理系统为例

Web-based Technology Research and Implementation of Paging--XX Company Fast Consumer Goods Marketing information Management System as an Example

随着xx公司快速消费品规模的不断扩大，与竞争对手的竞争日趋加剧。xx公司随着销售团队和合作伙伴的不断增多，销售渠道也不断向纵深拓展，竞争早已不再是卖场中的你争我夺，早已转移为渠道和营销资源的抢夺之中。因此。及时了解销售情况，竞争对手状况，随时掌握合作伙伴的营销动态，快速进行营销活动的决策、审批和执行监控是xx公司必不可少的功课。涉及了XX公司销售管理，促销管理，渠道管理等xx公司营销核心管理流程，这些都依赖于快速的信息供给。因此，建立基于WEB技术的营销信息管理平台的就显得非常重要。本论文构建的营销信息管理系统可面对整个营销团队，实现深度营销的全流程管理，对xx公司营销管理工作有着不可替代的作用。其中，结合了大量科技智能技术对子系统的构建与营销管理流程的结合过程、方法，在快消品XX公司乃至整个制造行业XX公司都良好的可移植性和扩展性。

With XX company expanding of the fast consumer goods size,increasingly intensified competition with rivals.XX company sales team and partner with the growing sales channels also continue to expand in depth,the competition is no longer store the scramble,had transferred to the channels and marketing resources among snatch.Therefore,to keep abreast of sales,competitors,at any time to grasp the dynamics of marketing partners,rapid decision-making for marketing activities,approval and implementation of monitoring is essential homework XX company.XX involved sales management,marketing management,channel management,marketing XX core management processes,which rely on rapid information supply.Therefore,the establishment of marketing information based on WEB technology management platform it is very important.This paper constructs of marketing information management system to face the whole marketing team to realize the depth of the whole process of marketing management,marketing management XX plays an irreplaceable role.Which,combined with a large number of science and technology building intelligent technology subsystem integration and marketing process management processes,methods,companies in the FMCG and the whole manufacturing sector XX companies are good portability and scalability.