金融危机与东南亚旅华客源市场形势分析

ANALYSIS ON THE FINANCIAL CRISIS OF SOUSTHAST ASIA AND THE TOURIST MARKET SITUATION TO CHINA

本文分析了东南亚金融危机对我国国际旅游市场的影响，并对我国当前发展国 际旅游应采取的措施和对策提出了建议。

This paper analyzes the impact of the financial crisis of Southeast Asia on the international tourist market. The suggestions of the policies and measures are put forward such as how to develop the present international tourist market. The impact of financial crisis of Southeast Asia on the tourist market of China has two aspects: The first one is that the devaluation of the currencies in a big amplitude in Southeast Asia has affected the out-bound tourism in these areas. It has also affected the tourist source markets where there have been over million tourists to China from short distance. In the relative long period, the increasing speed of tourist source market will be slow or decreased. In the other aspect, the currencies in Southeast Asia are constantly devaluated. However, the currency value of RMB is kept steadily. Under such a situation, the international tourists are even more voluntarily to select travelling the countries in Southeast Asia where the price is cheaper. At the same time, the tourist market of the long distance in China is also affected indirectly. The potential tourist source markets will be probably the competitors of China. The pressure in the regional competition will be increased.