基于互动交换理论的彝人古镇旅游体验研究

Research on tourism experience in Yizu-town from Interactive Exchange Theory

由于旅游者的文化素养不断提高等原因,以高层次的精神需求为特点的旅游者不断增多,传统的"走马观花式"的观光旅游逐渐向深层次的参与式"体验型"旅游方式转变。体验型旅游方式的最大特点在于旅游者对景区文化符号进行深层次的解读。"彝人古镇"是云南省楚雄市的一个仿古建筑群,包含了以彝族文化为核心的众多的文化元素,是旅游者进行文化消费的理想的文化空间。互动交换理论以其商品性与互动性的理论特色,可以解读旅游者在这一空间里的体验选择、体验形式与体验内容,加深对旅游体验的认识,以此构筑的体验模型为彝人古镇的进一步发展提供了可参考建议。

Because the cultural qualities of tourists improve continuously,the tourists with characteristics of profound requirements increase greatly.The traditional tourist way has been gradually changed from ＂Cursory Style＂ to in-depth participatory ＂Experience-based＂ travel style.The biggest characteristic of experiential tourism is the tourists have in-depth interpretation of cultural signals in the scenic spots.＂Yizu-town＂ in Chuxiong city,Yunnan province,is an imitation antique town,it involves various multi-cultural elements which takes Yizu culture as the core,so Yizu-town is an ideal space for tourists to enjoy their cultural consumes.Interactive exchange theory with the characteristics of the commodity and interaction theory can help to interpret the tourists＇ experience choice,experience form and experience contents,deepen the understanding of tourist experience,thus constructing the experience of mode to provide referential suggestions for the further development of Yizu-town.