乡村意象与乡村旅游开发刍议

A Preliminary Study on Rural Image and Developemnt of Rural Tourism

文章将“意象”的概念引入到乡村旅游，分析了乡村意象的丰富内涵。乡村意象是乡村的一种整体氛围，主要表现为乡村景观意象和乡村文化意象。同时，在分析乡村旅游涵义及特点的基础上，论述了乡村意象与乡村旅游的联系。

This paper leads“image”into rural tourism, analyses the rich meaning of rural image, which refers to a whole atmosphere and mainly includes rural landscape image and rural culture image. At the same time, based on the analysis of inherent relationship between rural image and rural tourism, this paper expounds the meaning and characteristics of rural tourism and sets forth some purposes to the development of rural tourism.