校园营销案例教学的有效性探究

Study of the Effectiveness of the Campus Marketing Case Teaching

在教学过程的主渠道上,案例教学通过对具体事物的分析来促进学习。由于受到现有因素和条件的制约影响,目前中职学校案例教学的实施与其预定教学目标之间仍然存在一定差距。笔者试从中职学校实际情况的角度出发,探究利用校园营销活动案例提高促进营销教学的有效性问题,以期找到掣肘学生职业技能提高的瓶颈。

In the main channel of teaching process,case teaching promote study by the analysis of specific things,Due to current factors and restrictions＇ influence,at present,there is still a gap between the implementation of case teaching vocational school and its scheduled teaching goals.The author tries to starts from the secondary school actual situation angle,to explore using campus marketing activities case to raise the effectiveness of promotion marketing teaching in order to find the bottleneck of students＇ professional skills improvement.