摘要
商业插画的目的性非常明确,主题必须明确,诉求必须清晰。就商业插画来讲,内容是即定的,关键是形式,而创意在商业插画中起着灵魂的作用。在激烈的商战之中推销商品,要吸引消费者的注意力,同时使其欣然接受商业插画所传达的信息,非要很好的创意不可。
The commercial illustration sense of purpose is clear about extremely,the subject must be clear about,the demand must be clear.The commercial illustration has the rich manifestation and the vector,appeared the plan drawing,the graph,the graph and photographic,the printing picture and so on.Says on the commercial illustration,the content is namely decides,the key is a form.But the creativity is playing the soul role in the commercial illustration.Sells the commodity in the intense commercial war,must attract consumer's attention,at the same time causes it to accept with pleasure the information which the commercial illustration transmits,must the very good creativity not be possible.
出处
《科教导刊》
2011年第8期246-247,共2页
The Guide Of Science & Education
关键词
商业
插画设计
表现手法
设计准则
commercial
illustration design
expression means
design criterion