情境感知的电子商务个性化商品信息服务

Context-aware Personalized Commodity Information Service in E-commerce

针对用户在电子商务中获取个性化商品信息困难的问题,提出实现电子商务个性化商品信息服务的情境感知方法。首先建立情境感知的电子商务个性化商品信息服务框架,并构建商品信息本体模型和用户情境本体模型,在此基础上提出情境感知的商品信息服务个性化匹配算法,最后分析电子商务中情境感知的个性化商品信息服务模式并给出实例。

To solve the problem of difficulty to acquire personalized commodity information in E-commerce, an approach based on context-aware is proposed to realize personalized commodity information service（PCIS）. After the framework for PCIS is put forward, commodity ontology and user-context ontology models are established. Based on these, the matching algorithm for achieving PCIS is explored, and the application modes of context-aware PCIS are discussed and some examples are given.