我国连锁经营发展策略研究

The Study on Development Strategy of Chain Store Operation in China

发达国家连锁经营的成功经验，为我国商业零售企业的改革与发展拓宽了视野，指出了方向．伴随连锁经营的日益全球化，我国为数不少的商业零售企业在对连锁业态的发展规律、运行规则及前提条件等了解甚少的前提下，过早地加入到竞争的行列，导致经营不善者比比皆是．文章以美日两国连锁经营的成功经验为先导，阐述了我国连锁经营的有利条件，同时利用对比分析的方法，指出了我国连锁经营的发展策略，对我国发展连锁经营需要解决的核心问题提出了看法．

The success of chain store operation developped countries is benefit to commercial retail enterprises reform and development. With chain Store operation spreading in the world, a few commercial retail enterprises emerge less understanding its rule of development, law and condition, so many of them failed.The articl introduces the successful experience of chain store opration in develop countries, and then elaborates the useful condition of chain store operation in China. Using the method ofcontrast analysis, author points out chain store operation development strategy and interprets the chiefly problem to be solved in developping chain store opration in China.