摘要
将高技术产品的更新换代分为新产品的投入和新产品对老产品的替代两个过程。从企业的战略目标出发阐述了高技术产品投入时机的选择以及产品投放前、后的综合策略，为高技术企业进行产品更新换代决策提供参考。
The high technology product replacement can be referred to as two meanings,one is to put new products into market and the other is to replace new products with old products.Concerning product strategy of companies,this paper studies high technology product market replacement time,methods and product replacement strategy.The goal of the paper is to help high technology companies to adjust product replacement in real market.
出处
《吉林工业大学自然科学学报》
CSCD
1999年第3期88-92,共5页
Natural Science Journal of Jilin University of Technology
基金
机械部高等学校跨世纪优秀人才专项基金
