摘要
通过分析大学生网上购物的特点和动机,从企业的角度研究大学生网上购物的营销策略,如加强网站建设、提供个性化服务、运用多种价格策略、完善物流配送、加大宣传力度,以促成大学生网上购物市场的更好发展。
In order to better develop the online shopping market in college students,this article analyses the characteristic and motivation of the online shopping in college students,and studies the marketing strategies from a business viewpoint,such as enhancing the website construction,providing personalized service,using a variety of price strategies,improving the logistics and distribution,and strengthening the advertisements.
出处
《连云港职业技术学院学报》
2011年第1期86-89,共4页
Journal of Lianyungang Technical College
基金
2010年江苏省大学生实践创新训练计划项目(苏教高[2010]27号)
关键词
大学生
网上购物
营销策略
college students
online shopping
marketing strategies