摘要
为了探讨新的竞争格局下电信运营商发展电子渠道的模式和策略,首先阐述发展电子渠道对电信运营商的意义和必要性,简述国外电信运营商和国内银行业、民航业的电子渠道发展经验,对比分析国内电信业各种电子渠道发展模式;最后以中国联通"一级架构"的电子渠道系统为例,探讨电信运营商应如何选择电子渠道发展策略。
This paper researches the mode and strategy of telecommunication operator＇s e-channel development.First of all,it analyses the importance and necessary of e-channel and then it summaries the practical experiences of the construction and development of e-channels in telecom operators,banks,airlines and other industries based on related survey.At last it discusses strategy of e-channel development in telecom operator based on the example of China Unicom＇s one layer structure e-channel system.
出处
《信息通信技术》
2011年第2期54-59,共6页
Information and communications Technologies
关键词
电信运营商
电子渠道
中国联通
一级架构
Telecom Operator
Electronic Channel
China Unicom
One Layer Structure
