3Akerlof, G. , 1970, "The Market for 'Lemons' : Quality Uncertainty and the Market Mechanism", Quarterly Journal of Economics 84.
4Ba, S. and P.A. Pavlou, 2002, "Evidence of the Effect of Trust Building Technology in Electronic Markets: Price Premiums and Buyer Behaviour", MIS Quarterly 26 : 243--268.
5Dewally, M. and L.H. Ederington, 2006, "Reputation, Certification, Warranties and Information as Remedies for Seller-buyer Information Asymmetries: Lessons from the Online Comic Book Market", Journal of Business, 79(2).
6Dewan, S. and V. Hsu, 2004, "Adverse Selection in Electronic Markets: Evidence from Online Stamp Auctions", Journal of Industrial Economics 52(4): 497--516.
7Eaton, D.H., 2002, "Valuing Information: Evidence from Guitar Auctions on eBay', Working Paper, Murray State University.
8Heckman, J., 1979, "Sample Selection Bias as a Specification Error", Econometrica 47:153--161.
9Hidvegi, Z., W. Wang, and A.B. Whinston, 2003, "Buy-price English Auction", Working Paper.
10Houser, D. and J. Wooders, 2001, "Reputation in Auctions: Theory and Evidence from eBay", Working Paper.
9BOLTON G E,KATOK E, OCKENFELS A. How Effective are Online Reputation Mechanisms? An Experimental Study [J] Management Science,2004,50( 11 ) :1587-1602.
10RESNICK P, ZECKHAUSER R, SWANSON J, et al. The Value of Reputation on eBay: A Controlled Experiment [J] Experimental Economics,2006,9 (2) :79-101.
