摘要
介绍了媒体传播代言人分两类,明星代言人与卡通形象代言人,两类型各有特点。重点分析了传统的明星代言人的优点及缺点,提出了卡通形象代言人在新媒体时代的巨大优势,论述了卡通形象代言人在广告中的巨大影响力及实际效果。
The endorser of media communication has been divided into two categories,which are endorser and cartoon image endorser,and they both have their features.It emphatically analyzed the advantages and disadvantages of the traditional endorser,and pointed out the huge advantages of the cartoon image endorser in the new media age,and it also discussed the profound impacts and actual results of the cartoon image endorser in the advertisement.
出处
《包装工程》
CAS
CSCD
北大核心
2011年第10期114-116,共3页
Packaging Engineering
基金
广州市教育局青年社科项目(08B110)
关键词
广告
明星代言人
卡通形象代言
广告效果
品牌认识
advertisement
endorser
cartoon image endorsement
advertising effectiveness
brand awareness
