试论环塔里木西域文献库品牌塑造与营销战略

The Strategy of Brand Building and Marketing of the Literature Storehouse of Tarim Ring

环塔里木西域文献特藏书库是为西域文化研究服务而建设的专题库。加强环塔里木文献库的品牌塑造和营销,整合和开发特色信息资源,提高服务层次和扩大服务范围,具有重要意义。论文阐述了环塔里木西域文献库品牌塑造和营销的必要性、内涵和具体策略。

The special storehouse of literature of Tarim Ring is a thematic storehouse built for the western regions culture studies. It is significant to strengthen the brand building and marketing of the Literature Storehouse of Tarim Ring, to combine and develop the character- istic information resources, to raise the service level and to expand the service range. This paper explains necessity, intension and concrete tactics of the brand building and marketing of the Literature Storehouse of Tarim Ring.