1Klemperer, P. D. Competition When Consumer Have Switching Cost: An Overview with Applications to Industrial Organization Macroeconomics, and International Trade [J].Review of Economic Studies, 1995, 62 ( 4 ) : 515-540.
2Hirschman, E. C. Innovativeness, Novelty Seeking, and Consumer Creativity [J].Joumal of Consumer Research, 1980, 7 (3) : 283-295.
1Steenkamp,Hofstede F,ter,Wedel M.A cross-national comparisoninto the national and national cultural antecedents of consumer innovativeness[].Journal of Marketing.1999
2Venkatesan M.Cognitive consistency and novelty seeking[].Consumer behavior-theoreti-cal sources.1973
3Raju PS.Opti mumsti mulationlevel:its relationshipto personal-ity,demographics and exploratory behavior[].Journal of Con-sumer Resview.1980
4Baumgartner H,Steenkamp J-BEM.Exploratory consum-er buying behavior:conceptualization and measurement[].In-ternational Journal Research Marking.1996
5Cooper,R. G.The Dimensions of Industrial New Product success and Failure[].Journal of Marketing.1979
6Choffray,J.M,Lilien,G.L.Strategies Behind the successful industrial product launch[].Business Marketing.1984
7Hultink,Abbie Griffin,,Susan Hart,Henry S J.Robben.Industrial New Product Launch Strategies and Product Development Performance[].The Journal of Product Innovation Management.1997
8HEBB DD.DRIVES AND THE C.N.S.central nervous system.[].Psychology Review.1995
9Pearson,P. H.Relationships between global and specific measures of novelty seeking[].Journal of Consulting and Clinical Psychology.1970
10Venkatraman,M. P.,Price,L. L.Differentiating between cognitive and sensory innovativeness[].Journal of Business.1990