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消费者对3G手机购买意图的影响因素研究 被引量:2

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摘要 通过问卷调查,运用相关性分析和回归分析方法,从消费者创新性和转换成本的角度对消费者购买意图的影响因素进行分析。结果表明:在3G手机市场中,消费者创新性越高,则其对新产品的购买意图也就越高;但消费者知觉的财务类转换成本与购买新产品的意愿没有显著关系。此结果可为手机生产企业制定3G手机新产品营销策略提供有益启示。
作者 张森
出处 《统计科学与实践》 2011年第4期33-35,共3页 Statistical Theory and Practice
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参考文献4

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