长子鼓书传播受众的兴趣与移转

The Interesting and Transferring of Audience about Gushu in Zhangzi

在新的传播生态中,长子鼓书的传播受众形态如何?受众的接收兴趣是否发生某些变化?在问卷调查中,发现受众在接收鼓书中既表现出了积极的兴趣,但同时也发生了一定程度的移转。一方面鼓书的作用发生了变化:由"娱神"让位于娱人,另一方面,在传播生态中,电视等因素形成了对鼓书的重大冲击。

In the new ecology of communication,what is about the audience of Gushu in Zhangzi ？ Did the audience＇s interesting has some changes？In the survey,we found that the audience showed positive interest in Gushu,but also transferred to a certain extent.On one hand the function Gushu of have changed： from entertainment of the God to entertain people.On the other hand,in the ecology of communication,the television have significant impact on Gushu.