2Smith, Wendell. ( 1956 ). Product Differentiation and Market Segmentation as Alternative Marketing Strategies[ M ]. Journal of Marketing, 21 (July 1956) 3-8.
3Tony Lunn. (1986) Segmenting and constructing markets [ A].Robert M Worcester and John Down ham eds. Comumer Market Research Handbook, Third Revised and Enlarged Edition [ C ].Elsevier Science Publishers. B.V. 1986, 387-423.
4Yoram Wind.(1978) Issues and Advances in Segmentation Research [J]. Journal of Marketing Reseaarch , August 1978, 317-337.
5Peter R Dickson.(1982). Person -situation :Segmentation's Missing Link[J].Journal of Marketing,46:4Fall, 1982,56-64.
6Green and Yoram Wind. ( 1975 ). New Way to Measure Consumer Judgments [J]. Harvard Business Review, 53 (1975),107-17.
7Neal, William P and John wurst. (2001). Advances in Market Segmentation [ J ]. Marketing research Spring 2001 Vol. 13, No.1 PP. 15-18.
8Wedal, Michel and Wagwr Kamakura .(2000).Market Segmentation,Conceptual and Methodological Foundations ,2^nd ed [M].Boston:kluwer,U.SA,2000.
9Wilkie, William L and Joel B Cohen. (1977). A Behavioral Science Look at Maarket Segmentation Research [A].Moving A Heade With Attitude Reseaarch [C].Yoram Wind ,ed .Chicago:LAmerican Marketing Association.
10A S. Boote. (1984). Market Segmentation by Personal Values and Salient Product Auributes [ A ]. Consumer Behavior for Marketing Managers [ C ]. Allyn and Bacon, Inc , Newton Massachusetts, 1984.