摘要
采用形态解构法、访谈法、二手资料分析等方法,研究服装产品符号的形式、内容以及消费者对产品语意的认知和传达.总结出基于产品符号学的服装设计程序,实现符号学理论与产品设计的结合.
The form content of apparel product,product semantic recogition and transmission to consumer were studied,through the method of form deconstruction,interviews and second-hand data analysis.The combination of product semiotics theory and the product design is realized.
出处
《西安工程大学学报》
CAS
2011年第2期188-192,共5页
Journal of Xi’an Polytechnic University
关键词
产品符号学
语意认知
语意传达
product semiotics
semantic recognition
semantic transmission
