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山东农村“山寨汽车”现象引发的思考

Consideration on "Cheap Copy Automobile" Phenomenon in Rural Areas of Shandong Province
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摘要 "山寨汽车"在山东农村汽车市场畅销这一现象背后有其深层次的原因。从当地农村消费者的需求、企业行为及政府政策导向三个方面剖析了"山寨汽车"现象出现的原因。诠释了该现象导致的负面影响、利益冲突;提出了相应的对策和政策建议。 There are some deep reasons in the phenomenon that "cheap copy automobile" has good sales volume in the automobile market of Shandong rural areas.The reasons were analyzed from the demand of rural consumers,enterprise behavior and policy guidance of government in detail.Then the interpretation of this phenomenon's negative influence and interest conflict were clarified.Finally,some countermeasures and policy suggestions were put forward.
作者 徐世伟 李挺
出处 《黑龙江农业科学》 2011年第5期131-134,共4页 Heilongjiang Agricultural Sciences
关键词 “山寨汽车” 农村地区 汽车市场 对策 "cheap copy automobile" rural areas automobile market countermeasure
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参考文献5

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