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移动营销活动模式研究 被引量:9

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摘要 文章通过对移动营销活动案例进行分析,总结了四种移动营销活动类型,包括信息型、娱乐型、抽奖型和优惠券型;并结合移动营销活动目的和移动营销类型,得出移动营销活动的模式,为企业未来开展移动营销活动提供建议。
机构地区 北京邮电大学
出处 《移动通信》 2011年第9期62-65,共4页 Mobile Communications
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参考文献8

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