论当前高校大学生时尚风潮的文化表征和引导策略

On Cultural Representations and Guiding Strategies of University Students Fashion Agitation

随着商业文化、大众传媒的迅猛发展,现代语境下的时尚文化风行于市,并成功地穿越了大学的围墙,弥散在大学生生活的方方面面,不仅呈现出令人眼花缭乱的物态表象,而且它还直接关涉到学生的价值取向和他们对生活的态度等问题。深入地分析时尚风潮的生成背景、文化内涵,从思想和实践层面对大学生加强引导,不断地提升大学生的文化甄别能力和欣赏品位,让他们积极地参与时尚文化的改良与创造,以使他们成为引领社会风气之先锋,这是当前高校大学生文化建设的当务之急。

In modern context,with the rapid development of business culture and mass media,fashion culture has become popular in city,and even among university students.It has dispersed to every aspect of college life,not only displaying a dizzying performance,but also influencing students＇ attitude towards life and their value orientation directly.Analyzing the generating background and culture connotation of fashion agitation deeply,strengthening guidance at the level of thought and practice,and continuously enhancing students＇ cultural discrimination ability and appreciation taste,thus letting them participate in fashion culture improvement and creation as well as lead the society,are the priorities of university students＇ cultural construction at the moment.