基于灾后旅游重建的“汶川模式”研究

A Study of the "Wenchuan Mode" in Tourism Revitalization after the Wenchuan Earthquake

汶川经过近三年的地震灾后恢复建设,其旅游业复兴取得了巨大成功。通过实地走访和调研,课题组总结出汶川灾后旅游振兴发展的"三高一统"模式,即高目标引导、高起点规划、高质量建设、统筹整体推进旅游重建工作,实现以旅游为主导,整体推进交通条件和接待设施升级、城镇和新农村建设、旅游产业关联效应、旅游资源整合和路线打造、民族文化保护和新文化注入、标准规范和品牌树立等重建路径,进而实现了旅游支撑系统改善、特色旅游村寨集镇、旅游带动产业升级、旅游布局科学合理、旅游文化彰显、旅游形象提升等六大突出绩效,最终全面实现灾后旅游产业振兴。"汶川模式"的经验值得我们认真总结与借鉴。

After 3 years of post-disaster reconstruction,the tourism industry is being boosted again and attracting worldwide attention.By means of interview and informal discussion,this paper sums up the tourism revitalization of Wenchuan,which,in detail,is forward looking target,with advanced planning,high quality construction and integrated development.Taking tourism as the leading industry,by improving the overall transportation and accommodation facilities,integrating new village construction,and intensifying the correlation effects of integrating tourism resources and lines,the national culture will be protected and absorb new cultural items.With new brands and standardization,the tourism industry of Wenchuan realized the aim of supporting system improvement and tourism industry upgrading,rationalized the layout which highlighted the national culture,and promoted the tourism image.The ＂Wenchuan Mode＂ is a great experience and treasure to study and use for reference.