摘要
分析了太原市国有餐饮企业存在的实际问题和餐饮业竞争对手情况,阐述了太原市餐饮业的发展趋势,提出了国有餐饮企业品牌再造的长期目标,以及餐饮业实现创新发展的建议。
In this paper,the author analyzed existent problems and competitors of Taiyuan state-owned catering industry,and expounded development tendency of Taiyuan catering industry.Then,the author put forward long term objective of rebranding of state-owned catering industry,and some suggestions of realizing innovation development.
出处
《科技创新与生产力》
2011年第5期67-70,共4页
Sci-tech Innovation and Productivity
关键词
国有餐饮企业
餐饮业
品牌再造
创新发展
太原市
state-owned catering industry
catering industry
rebranding
innovation development
taiyuan
