传播学视域下微博的解析与调控

Analysis and Control of Micro Blog from the Perspective of Communication

微博是新型的传播媒介,微型博客利用无线网络、有线网络、通信技术实现全方位通讯,即可实现Web页面、手机I、M接收和发送信息。提出微博是多方面的融合,是在大众传播与人际传播的融合基础上的裂变传播,是与社会活动的融合。微博是对大众传播的广泛参与,同时优化了传播过程,弥补了以往大众传播的缺陷,同时也打破了传统媒体原有的传播思路与格局,对主流媒体产生了极大的影响与挑战。

Micro Blog is a kind of new micro-media,which you can use to send and receive messages via website,cell or IM with the support of wireless network,wired network or communication technology.The writer says that Micro Blog an integration from different aspects,which has been passed down but changed based on the mass media and interpersonal communication,and is integrated with social activities.Micro Blog is playing a very important role on mass media.What＇s more,it optimizes the communication process and remedies the deficiency of the mass media in the past.Meanwhile,it has broken through the original ideas and patterns of the traditional media,which has a great impact and gives great challenges to the mainstream media.