摘要
2010年大量出现的团购网站不仅是对原有电子商务模式的延伸和扩展,而且它在本质上还具有媒体属性,是一种新的网络广告模式或一种新增量市场。在分析团购网站的广告媒体属性的基础上,从专业性、针对性、全面性、渗透性几个方面深入剖析了团购网站的广告传播价值。在当前整个行业呈现"千团大战"的混乱局面中,探讨团购网站的广告价值对深入认识行业性质,不断创新盈利模式,探索符合自身的发展道路有一定的指导意义。
Appeared in 2010 with rapid growth,a website of group-purchasing is not only an extension and expansion of the original e-business models,which is essentially a media property,is a new online advertising model or a new volume of the market.Based on the analysis of the websites＇advertising media properties,this paper has analysed these websites＇ ad value in-depth from aspects of professional,targeted,comprehensive,and permeability-depth.In the current chaos of the whole industry,analysis of group-purchasing websites＇ ad value will give a scientific guidance on deep understanding of the nature of the industry,innovating profit model,and exploration a development path suited to their own.
出处
《周口师范学院学报》
CAS
2011年第3期154-156,共3页
Journal of Zhoukou Normal University
关键词
团购网站
媒体属性
广告价值
group-purchasing websites
media properties
advertising value
