关于旅游业态创新发展的探讨——以黄山市为例

A Study on the Innovation of Tourism Formats——Taking Huangshan City as an example

旅游业态创新是实现我国旅游业升级的必由之路,旅游新业态的出现,不仅是当今旅游业发展成熟的一个标志,同时也必将在广度和深度上进一步推动我国旅游业的发展和整个社会的和谐进步。黄山市旅游业态创新有必要性,但也存在问题,应创新业态发展思路、优化业态结构、提升业态素质、提高业态竞争力、营造业态发展环境,以促进黄山市旅游业态的创新。

The innovation of tourism formats is essential to realizing transformation and upgrade of China＇s tourism industry.The appearance of new formats is not only a symbol of the well developed tourism,but will simultaneously further promote the development of tourism industry and the harmony of society in breadth and depth.This paper expounds the necessity of innovation on tourism formats in Huangshan City,and puts forward some countermeasures on the basis of analyzing the existing problems of tourism formats in Huangshan City.The countermeasures include innovating development concepts,optimizing format structures,improving format quality,enhancing format competitiveness and creating format development environment.