摘要
通过分析对地处粤东北的梅州市的农村的人口基本情况和农民的购买力行为,研究企业如何根据目前农村市场的特点和农民的消费特征进行农村市场开拓。
Through analysing the population conditions and purchasing ability of rural areas in Meizhou,this article researches on how to expand the rural markets according to their own characteristics ard farmers＇ consumption.
出处
《嘉应学院学报》
2011年第3期54-58,共5页
Journal of Jiaying University
关键词
梅州市
农村市场
消费行为
消费特征
市场开拓
Meizhou city
the rural market
consumer behavior
consumption features
explore market potential
