中国信息传播国际竞争力的生产要素分析

The Analysis of Factors of Production of the International Competitiveness in Chinese Information Transmission

信息传播国际竞争力作为一种国家传播实力,是一国综合实力的有机组成部分,其中生产力是发挥竞争优势的基础和前提。本文将研究视野由传媒产业拓展到整个信息传播领域,在借鉴和调整迈克尔.波特"钻石模型"的基础上,通过对中国与美国、日本、印度、俄罗斯等国的比较,分析了中国信息传播在生产要素方面的现状和不足,从增强竞争优势的角度提出了我国信息传播的产业发展战略。

As a nation transmission power,the international competitiveness of information transmission is an organic composition of the county's comprehensive power where productivity is to develop competitive advantages on the basis and premise.This paper will expand the view from the media industry to the entire field of information transmission,in the reference and adjust Michael Porter 'The Diamond Model' basis,through China and the United States,Japan,India,Russia and other countries in the comparison,analyzes the current situation and the insufficiency in the factors of production in China's information transmission and proposed our industrial development strategy of information transmission from enhancing the competitive advantage angle.