医疗机构战略群组划分及其战略选择

Strategic Group Classification and Strategic Choice of Medical Institution

随着新一轮医药卫生体制改革的进一步深入,医疗行业的市场竞争日趋激烈。处于不同境况的医疗机构,适宜的发展战略将决定其未来命运。本文提出医疗机构战略群组概念,运用战略聚类模型,从医疗机构的竞争力和发展速度两个维度,把医疗机构分成A、B、C、D4个战略群组,并对每一种战略群组提出适宜的发展策略,为医疗机构合理选择战略提供参考。

After the new health care reform launched,the market competition among medical institutions has become increasingly fierce. Advisable strategic planning will play a critical role in the future for the medical insititutions which are in different level. The paper uses the clustering model to analyse the prospective of medical organization, then the theory of strategy group is explored to classify medical institutions into A,B,C and D strategic group. Based on this theory, different development tactics are given for the different strategic group,thus it put forward some useful suggestion for the medical institurions to select appropriate strategy.