王宽诚先生精神境界的品牌学解读

Branding in K C Wong's Spiritual Ambit

现代社会是一个品牌引领的社会。一切有价值、有影响力的人、事、物,都在向品牌化的方向集聚,形成一个精彩纷呈的品牌文化社会。如果说"商品"作为品牌的功能主要是引领消费,那么"人品"作为品牌的功能则是引领生命。人品作为品牌具有更高层面的精神价值,它散发着长久而深刻的影响力,引领着人类向更美好、更和谐的方向和更崇高、更神圣的境界迈进。王宽诚先生作为中国现代儒商的佼佼者,作为著名的爱国人士,将中国传统文化中人格品牌修炼所揭橥和标举的智、仁、勇"三达德"完美地集于一身,成为个人品牌塑造的典范,这对于当今中国在全球化的进程中在全世界树立完美的个人及民族品牌而言,具有很强的现实意义。

The modern society is a brand-oriented society.Any valuable and influential person or thing moves towards branding,out of which,a society with colorful brand culture is generated.If commodity as brand whose function it is to guide the consumers,then human character as brand whose function it is to guide the life.The human character as brand enjoys much higher spiritual value.It embodies profound influences and guides people to more beautiful and more harmonious orientation and more noble and sacred realm.Mr.K C Wong,an outstanding modern Confucian entrepreneur and a renowned patriot,embodies in himself the three traditional ethics,i.e.,wisdom,benevolence and courage and is himself the epitome of individual branding,which bears marked realistic significance for China to foster individual brand as well as national brand in the world in the process of globalization.