论“年款禁令”与清康熙民窑款识品牌意义

ON "THE BAN FOR THE MARKS ON PORCELAIN" AND THE BRAND BACKDROP OF THE MARKS ON PORCELAIN FIRED BY THE FOLK KILNS DURING THE KANGXI PERIOD OF QING DYNASTY

康熙十六年颁布的"年款禁令"直接促成了康熙民窑款识的丰富多彩。康熙民窑款识种类繁多、设计精巧、内涵丰富,富有个性化特色,具备了品牌意义。在款识品牌意识的推动下,康熙民窑进入了大发展时期。

The ban for the marks on porcelain issued in year 16 of the Emperor Kangxi directly helped to bring about the varied and colorful marks on porcelain fired by the folk kilns. The marks during the Emperor Kangxi had great varieties, elaborate designs, rich connotations and personalized features, with the brand backdrop. With the push of the brand backdrop, the porcelain fired by the folk kilns in the Emperor Kangxi entered upon the phase of great development.