大型军队公立医院的市场营销实践

Practice of large military public hospital marketing

随着社会主义市场经济体制和社会保障体制的不断完善,我国的医疗服务市场也面临着新的机遇与挑战。公立医院将如何生存与发展,自然成为针对医疗改革的政策调控和医疗保险改革的不断深化的一个新的课题。文章首先介绍了现代医院市场营销的现状,然后就军队公立医院的市场环境进行科学的分析,最后提出了有针对性的市场营销战略。

With the development of the market economic system and social security framework in China,medical market has been faced with new challenge and opportunity.Under the environment of new wave health system reform and medical insurance system reform,how to keep public hospital surviving and healthy developing has become an important subject.Status modern hospital marketing is introduced.The market environment of military public hospital is scientifically analyzed and countermeasures are discussed.