电力行业网络舆情监测系统的设计与实现

Design and Implementation of Internet Public Opinion Monitoring System in Power Industry

以开放、互动、快速、海量为特征的网络媒体近年来异军突起,由此形成的网络舆情给电力企业带来的影响日渐加深。电力企业在网络时代如何及时掌控舆情形势、应对公关危机,成为企业面临的新课题。而如何搭建适宜的舆情监控平台,用于加强舆情管理的质量和效率,迫在眉睫。分析了互联网舆情研究的现状,讨论了互联网舆情分析的基本思路与方法,阐述了系统中的几个关键技术点,基于该思路与技术,提出了电力行业网络舆情监测系统构建的思路及其实现。

The rising network media has open, interactive, fast and massive information communication. Public opinion formed on it brings much influence to electric power enterprises. How to control the situation and cope with public relation crisis is a new topic for electric power enterprises. It becomes more urgent to build a monitoring platform to enhance the quality and efficiency in public opinion management. This paper analyzes the current research status, discusses the basic idea and methods in public opinion analysis, and illustrates several key techniques in the system. The construction thought and implementation of internet public opinion monitoring system are proposed.