张家口休闲旅游发展研究——以环京津休闲旅游带建设为视角

A Study on the Development of Leisure-Tourism in Zhangjiakou from the Standpoint of Constructing Leisure Tourism Belt around Beijing and Tianjin

在环京津休闲旅游带建设框架下,发展张家口休闲旅游业具有现实的必要性和紧迫性。针对张家口休闲旅游的发展现状,采用SWOT分析的方法,对其进行优势、劣势、机遇和威胁分析,在此基础上提出培育现代休闲氛围、打造强势休闲品牌、创新休闲产品体系、强化休闲旅游宣传、营造休闲消费环境、实现区域互利共赢等张家口发展休闲旅游的策略。

In the framework of building the leisure-tourism belt around Beijing and Tianjin,it is of realistic necessity and urgency to develop Zhangjiakou＇s leisure tourism.Aiming at the current status,the article analyzes SWOT（strengthens,weakness,opportunity and threats） of Zhangjiakou＇s leisure tourism and on that basis puts forward some suggestions on creating modern leisure atmosphere,building might leisure brands,innovating the system of leisure products,intensifying the publicity of leisure tourism,constructing the environment of recreational consumption,realizing mutual benefits and win-win results between regions and so on.