OVOP and Development of Modern Agriculture

Background"One Village One Product"(OVOP)movement,firstly proposed and promoted by Morihiko Hiramatsu,former governor of Oita prefecture,Japan,is a successful economic development model for villages.

＂One Village One Product＂（OVOP） movement,initially proposed and promoted by Morihiko Hiramatsu,former governor of Oita prefecture,Japan,is a successful economic development model for villages. With rapid development,＂OVOP＂ does not simply mean ＂one particular agricultural product for one certain village＂. By ＂village＂,it is not limited to a natural or administrative village,but the concept of economic region. As for the meaning of ＂product＂,brand cultivation and construction are emphasized to further promote the quality,added value and fame popularity of the product.