孔子学院与中国文化软实力的提升

Confucius Institute and the Ascending of the Cultural Soft Power of China

以共赢、贡献、和谐为核心价值取向的中国文化软实力观,为解决西方冷战思维下的软实力理论的内在矛盾提供了一个正确的方向。作为实现这种软实力观最有力的代表——孔子学院,在发挥与提升中国文化软实力方面起到了特殊的作用:孔子作为中国传统文化的典型符号充当了中国文化软实力的载体,向世界传达了中国建设和谐世界的理念;孔子学院通过多元化的办学模式有意识地培养了中国文化软实力,使其传播得更为广泛;孔子学院以其在文化产业上的探索和对外交往活动中所展现的魅力成为了中国文化产品输出和文化外交的重要平台,使中国文化软实力发挥得更为持久。

Chinese viewpoints on cultural soft power,with win-win,contribution and harmony as the core values,provide a right direction to solve the internal contradictions of the soft power theory under the western Cold War mentality.Confucius Institute plays a special role in respect of playing and promoting the Chinese cultural soft power as the most powerful represent of realizing the soft power view.As a typical symbol of Chinese traditional culture,Confucius plays the part of the carrier of Chinese cultural soft power,conveying the Chinese concept of building a harmonious world.Confucius Institutes consciously foster Chinese cultural soft power by means of diversified school-running mode,spreading the value more widely.Confucius Institutes become an important platform of the Chinese cultural products outputs and cultural diplomacy with its exploration in the cultural industry and charm in external communication activities,making the development of Chinese cultural soft power more sustainable.