湘西旅游目的地白领女性目标市场开发研究

Objective Market of Tourism with White-collar Female Development and Research In West Hunan

在扩大内需及多元化发展的旅游市场背景下,通过对旅游目的地选择特定的细分市场,能够更好实现区域旅游可持续发展。湖南湘西地区(以下简称"湘西")旅游目的地具有良好的旅游资源优势和较强的旅游品牌优势。通过对湘西旅游目的地白领女性旅游消费群体进行的相关调查分析,发现该区白领女性旅游市场具有较强开发潜力。从实际市场消费特征出发,提出了湘西白领女性旅游市场开发的相关策略。

In the diversified development of the tourism market environment,choice of specific destination market segments,tourism marketing,can lead to sustainable development of regional tourism through tourism marketing West Hunan in Hunan（hereinafter referred to as＂Western Hunan＂）,have a good advantage of tourism resources,tourism market segments in this paper only an important part of-white-collar female tourist consumption survey of the relevant groups as a starting point.For the West Hunan tourism brand,in that the integrated development of the region＇s white-collar female tourist market has strong viability of the premise,the actual design of several market segments in line with the characteristics of tourism products,so as to better promote this Tourism economic leap forward.