渠道关系理论研究综述及发展趋势被引量：6

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摘要本文回顾和总结了20世纪80年代以来国内外学者对渠道成员关系理论的研究成果,并在此基础上重点探讨了21世纪渠道关系理论的发展趋势与展望,有助于了解渠道关系的有关理论和实证结论,并为进一步研究我国渠道关系的治理提供借鉴。

作者李先国王小洋

机构地区中国人民大学商学院

出处《经济学动态》 CSSCI 北大核心 2011年第5期94-97,共4页 Economic Perspectives

关键词渠道关系渠道模式渠道治理

参考文献24

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