提升广州城市综合竞争力的城市品牌战略研究——基于全球竞争的视角

City Brand Strategy in promoting Guangzhou's Comprehensive Competitive Power:From the View of the Global Competition

城市品牌是一座城市巨大的无形财富,是城市综合竞争力的核心体现。城市品牌系统的内涵非常丰富。从提升广州城市品牌形象的角度来研究提升广州城市综合竞争力的方法,提出了增强广州城市的理念识别、优化广州城市视觉识别和提升广州城市行为识别三个方面的多条建议,为广州提升城市品牌形象和综合竞争力提供了一个可以操作的框架和可行的建议。

City brand is a great intangible asset to the city and core reflection of the comprehensive competitiveness in a city. The contents of the city brand system are very extensive. The thesis tries to study how to improve the comprehensive competitiveness of Guangzhou city from the perspective of promoting the brand image of Guangzhou city, putting forward some suggestions by enhancing mind identity, optimizing visual identity and lifting behavior identity of Guangzhou city. The thesis provides an operable framework and applicable suggestion for the upgrading of city brand image and comprehensive competitiveness.