论大众传媒载体在高校思想政治教育中的应用

Application of Mass Media to Ideological and Political Education in the Universities

大众传媒是指面向大众传播信息、知识、观念、娱乐等社会信息的媒体。随着大众传媒的飞速发展,其正成为大学生获取信息和社会生存资源的重要途径,也是环绕于高校思想政治教育的重要现实环境,给高校思想政治教育带来了积极和消极的双重影响。因此高校思想政治教育者有必要加强对大众传媒载体的研究和建设,以应对大众传媒发展带来的新情况、新问题,提高高校思想政治教育的针对性和实效性。

The mass media is the media that disseminates information,knowledge,ideas and entertainment information to the public.With the development of the mass media,it＇s important for university students to know information and get social resources,and also becomes important factor in higher political and ideological education,and has brought positive and negative influences to higher political and ideological education.Therefore,the higher political and ideological educators need to construct the mass media to deal with the new circumstances and problems,and improve the relevance and effectiveness of the higher political and ideological education.