强化学术期刊“读者意识”探析

On Strengthening "reader consciousness" of Academic Journals

我国著名出版家、编辑家邹韬奋先生在毕生的报刊出版编辑生涯中,始终坚持报刊要"以读者的利益为中心,以社会的改进为鹄的"的办刊思想。他的以读者为根本服务对象的办刊理念,不仅在抗日救亡的30年代的报刊出版界发挥巨大作用和效果,而且对当今的一切出版媒介更具有现实意义和传承价值。尤其是学术期刊要改变一直以来重视作者而轻视读者这一认识上的偏差,将办刊的宗旨转移到为广大读者服务的思想上来。强化学术期刊的"读者意识",使其真正被读者所认可和接受,才能有其久远的生存和发展前途。

Zou Taofen,a well-known publisher and editor in China,persisted in carrying on the ＂reader-oriented＂ approach on the basis of social improvement during his running of journals.？His belief in serving the readers as the target clients not only exerted a great impact on the world of press during the Resistance against the Japanese Invasion and National Salvation in the 1930s,but also ensured the continuity of the values and thus is of great practical significance to the modern and contemporary media.The publishers in running academic journals,in particular,must nowadays change their orientation by shifting their focus on the authors to the readers.Only through the strengthening of ＂reader consciousness＂ can these academic journals become acknowledged by their readers and hence hold out unlimited prospects.